Salsa Cycles commissioned me to help launch both the Salsa Cassidy and Salsa Blackthorn mountain bikes. For both bikes, I created the initial product hype video and a series of images.

For the Salsa Cassidy, the brand's first-ever enduro bike, the brief was to create a Peak-to-Pint race down Kicking Horse Mountain to Golden, British Columbia. I cast Krista Cook and Lee Roy Brown for the shoot. Since the shoot, both riders have remained on Salsa's athlete team.

For the Salsa Blackthorn, which is a true trail bike, we wanted to show an all day adventure. We chose three trails spread across the Alberta Rockies and sessioned them all in a single epic ride. For this film, I cast Dawson Jehn, Billy Fan, and Erin Woodrow.

We also created the short film, Dodge City, to highlight the bike community and culture in Cumberland, BC.